You may want to commit to certain photographic techniques – lay-flat, symmetrical – as well as any filters or colour schemes you use to make your images pop. Having consistent themes does not mean you post the exact same photos each day, but rather you keep on topic and style. Like magazines, Instagram profiles tell a story over time. Treat your Instagram profile like a magazine – I’m not saying to have pictures of Brad and Angelina in every post or talk about what new diet is going gangbusters in Hollywood – but consider which of your content themes (or pillars) are best matched to Instagram. They’re going to follow you because of your awesome Instagram theme or themes – i.e. Whilst our individual posts need to be smashing, an Instagram user isn’t going to follow you because of one single post. People don’t follow posts, they follow accounts.

With that being said, let’s get started on your Instagram grid layout! Unlike other social media networks where you may have to scroll some distance to see just a handful of posts – Instagram has your content in grid view.įor social media marketers, this means that we don’t just need to think strategically about our individual posts, but also how they are visually displayed on our profile in the form of a grid.

Instagram is such a highly visual platform, this is exemplified in the layout of profiles. When people navigate to your account, from search or from discovered content, your grid is what makes your first impression – and first impressions really do count!

Why your Instagram grid layout mattersįirst things first, why is an Instagram grid layout important? Well, your grid is effectively your landing page on Instagram. Did you know that nearly 79 per cent of Instagram users search for information on a product or service? Your Instagram grid layout is imperative to your Instagram success and in this article, we’re going to show you how to create a phenomenal grid that will help you and your business increase followers, boost engagement rates and sales.

Ig grid post