Users are able to take the test on Duolingo and results are sent back in 48 hours. Martin’s A Song of Ice and Fire.Īs part of Ahn’s commitment to Duolingo being more than a game, it offers English language certification for $20, much lower than the $250 it can cost in India, China and other countries. These incubators are responsible for several courses Duolingo now offers, including Welsh, Catalan, Latin and fictional languages from Star Trek and George R. Von Ahn used his experience as one of the pioneers of crowdsourcing to launch Incubators, which pull together linguists, native speakers and book readers to design a fully optimized course. In the past few years, Duolingo has embedded artificial intelligence into the app, to analyze mistakes and slightly alter the course to fit user requirements.Īs Duolingo started to grow, users asked for more obscure and fictional languages to be added. It regularly runs tests to find an optimal way to design a course, testing users on how quickly they learn part of the language and changing the formula to smooth the learning curve. Users can compete against friends and random people by completing courses and receive rewards for streaks.ĭuolingo also separated itself from other language learning services by using data to its advantage.

Instead of building a classroom-style product in an app, Duolingo took cues from the world of gaming to enhance the experience and keep users engaged. Over 10 million people downloaded the app in the first 12 months.

In November 2011, the team launched a private beta and within a month 300,000 people had signed up on a waitlist. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get startedĭuolingo was a hit even before its official launch. Zoomd’s DSP: Masterful UA meets smart retargeting

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